1. the right time to think about sonic branding and brand music

It makes sense for a brand to deal with the topic of »corporate sound« when it uses audio-visual communication measures (e.g. video productions). The sonic branding agency ideally builds on an existing brand or corporate positioning.

With the help of different translation methods and tools, we at audity develop a basic concept for the future sonic branding and brand music together with the responsible lead agency and the client.

You can find out more here: audity process

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2. creation of a »creative scope«

Create creative scope for experimentation and thus enable innovation. A brand is as individual as a person. Only if sufficient freedom is created can an audible corporate design remain alive.

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3. acceptance and commitment

For a corporate sound concept to be successfully implemented, it is important to create broad acceptance for the new brand topic. The most important stakeholders and decision-makers should therefore be involved in a corporate sound identity process.

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4. ease of implementation

For a successful implementation of corporate sound elements, it is important to provide the future users of the sound elements with simple tools for deployment and use. This can be done, for example, in the form of browser-based sound tools.

Here you will find the audity solutions