Building design systems with sound
Why building design systems with sound?
A corporate identity is perceived with all the senses. A design cannot be reduced to a visual appearance. It makes sense to consider the auditory dimension of a corporate design system – the corporate sound design system.
Increasingly, many companies are expanding their CI with additional auditory brand elements and using the potential of corporate sound and sound branding.
Many companies have become aware of this topic through current developments such as podcasting, voice assistance systems or video communication.
As a corporate design agency for brand and corporate sound identity, we develop modular audible design elements for design systems.
Here we show you what possibilities there are:
What to consider for building design systems with sound:
1. the right time to think about building design systems with sound:
It makes sense for a company to deal with the topic of »corporate sound« when it uses audio-visual communication measures (e.g. video productions, telephone hotlines or podcasts or voice assistance system applications – keyword „skills“).
A corporate sound identity agency ideally builds on an existing brand or corporate positioning.
Should a new brand positioning and brand strategy be defined, the phase of defining CI guidelines is the right time for corporate sound development. This step should be included in the planning at an early stage.
With the help of different translation methods and tools, we at audity develop a basic concept for the implementation of design systems with sound for the future corporate sound together with the responsible lead agency and the client.
You can find out more here: audity process
2. creation of a »creative scope«
Create creative scope for experimentation and thus enable innovation. A brand is as individual as a person. Only if sufficient freedom is created can an audible corporate design remain alive.
3. acceptance and commitment
For a corporate sound concept to be successfully implemented, it is important to create broad acceptance for the new brand topic. The most important stakeholders and decision-makers should therefore be involved in a corporate sound identity process.
4. ease of implementation
For a successful implementation of the »sound design system«, it is important to provide the future users of the sound elements with simple tools for deployment and use. This can be done, for example, in the form of browser-based sound tools.
Here you will find the audity solutions
Building design systems with sound — some examples:
Are you currently in a corporate identity process and thinking about adding the dimension of »sound« to your design system? Feel free to contact us!