audity — sonic identity agency.
German pioneer of brand & UX sound.

Why do you need a sonic identity agency at all? Every brand is perceived with more than just one senses. In the last decades, a lot of attention has been paid to visual brand design. Increasingly, many firms are expanding their brand idenity and awareness with additional auditory brand elements and using the potential of sonic branding.

For many companies, this trigger of emotions has become relevant due to current developments such as podcasting, voice assistance systems or video communication.

A rebranding process is therefore the right time for responsible brand decision-makers to think about acoustic brand management (sound branding) and in this context about the selection of a sonic branding agency.

Since audity was founded in 2006, we have been supporting B2C and B2B companies in the course of rebranding processes to expand their brand to include the acoustic dimension.

Find some of our keyfindings and insights from the perspective of a sonic idenity agency:

Corporate Sound als Employer Branding Maßnahme

The 4 key factors for the successful use of sonic idenity for brands:

1. the right timing to start

As soon as the positioning and the strategy of a brand is defined, the sonic translation of the brand values into audible parameters should be considered. This step should be included in the planning at an early stage.

With the help of different translation methods and tools, we work out a basic concept for the future sonic branding:

Find out more here: audity process

2. The importance of the stakeholder acceptance and commitment

In order to implement a sonic branding concept successfully in the brand communication, it is first relevant to create a acceptance for sonic branding at all and the long run benefits . The most important stakeholders and decision-makers should therefore ideally be involved by the leading sonic branding agency in the development process.

3. Tools for implementation


It is important to make the implementation of the sonic branding elements as simple as possible. Future users of the sound elements should be given simple tools by the sonic branding agency to create music and sound for videos and other touchpoints. This can be done, for example, in the form of browser-based music software.

Find the audity solutions


Are you currently in a branding or rebranding process and thinking about adding the dimension of »sonic« to the brand identity? Feel free to contact us as your potential partner:


Rainer Hirt
+ 49 (0) 75 31 36 38 524