Sonic Branding & San Francisco

Sonic branding and San Francisco: it sounds like an obvious match. After all, almost all progressive companies and brands in Silicon Valley deal with sonic brand identity or brand UX sonic identity.

Why do you need a sonic branding company at all? Every brand is perceived with more than just one senses. In the last decades, a lot of attention has been paid to visual brand design. Increasingly, many firms are expanding their brand idenity and awareness with additional auditory brand elements and using the potential of sonic branding.

For many companies, this trigger of emotions has become relevant due to current developments such as podcasting, voice assistance systems or video communication.

A rebranding process is therefore the right time for responsible brand decision-makers to think about acoustic brand management (sound branding) and in this context about the selection of a sonic branding agency.

Since audity GmbH was founded in 2006, we have been supporting B2C and B2B companies in rebranding processes to add the acoustic dimension to their brand. We are currently very keen to establish our Bauhaus-inspired sound design thinking in San Francisco as well.

Find some of our keyfindings and insights regarding our approach:

The 3 key factors for the successful use of sonic branding for brands:

1. the right timing to start

As soon as the positioning and the strategy of a brand is defined, the sonic translation of the brand values into audible parameters should be considered. This step should be included in the planning at an early stage.

With the help of different translation methods and tools, we work out a basic concept for the future sonic branding:

Find out more here: audity process

2. The importance of the stakeholder acceptance and commitment

In order to implement a sonic branding concept successfully in the brand communication, it is first relevant to create a acceptance for sonic branding at all and the long run benefits. The most important stakeholders and decision-makers should therefore ideally be involved by the leading sonic branding agency in the development process.

3. Easy to use tools for implementation

It is important to make the implementation of the sonic branding elements as simple as possible. Future users of the sound elements should be given simple tools by the sonic branding agency to create music and sound for videos and other touchpoints. This can be done, for example, in the form of browser-based music software.

Find the audity solutions

Sonic Branding Examples of Audity GmbH:

Are you a San Francisco-based brand and thinking about adding the dimension of »sound« —  german made — to the brand identity? Feel free to contact us as your potential partner:


Rainer Hirt
+ 49 (0) 75 31 36 38 524