NIO Inc. is a pioneer in China’s premium electric vehicle market. Founded in November 2014, NIO’s mission is to shape a joyful lifestyle for its users by offering premium smart electric vehicles and being the best user enterprise. NIO’s Chinese name, Weilai, which means Blue Sky Coming, reflects the vision and commitment to a more environmentally friendly future.
In close cooperation with the Munich UIUX team, we co-created the UX Sound Concept for NIO and its ES8 vehicle. The ES8 is a 7-seater all aluminum alloy body, premium electric SUV that offers exceptional performance, functionality and mobility lifestyle.